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About Claus

Sleep is your body's way of healing.

We all need it. Few of us get enough of it.

Meet Claus

From master cabinetmaker to holistic sleep coach

Claus Pummer is the President of Natural by Design, Corp. and a holistic sleep coach. His natural lifestyle furniture company focuses on the bedroom for healthy sleep.

A native of Germany, Claus learned traditional carpentry through an apprenticeship. Hand craftsmanship of natural materials in the Old-World style has become his lifelong trademark. He earned the title of Schreinermeister — Master Cabinetmaker — and launched a career as a global entrepreneur. In 1998, he immigrated to Toronto where he founded Natural by Design, then expanded to the United States.

Searching for the best bed in the world led him to Austria and the discovery of SAMINA. It also sparked a keen personal interest in sleep — so much so that he became a certified Holistic Sleep Coach through the Austrian Institute for Sleep Psychology, changing his life forever.

Magazines, healthy lifestyle podcasts, and wellness coaches feature his work. Helping countless people get a good night's sleep is what he is most proud of — and why he gets up energetically every day. Claus and his wife and business partner, Denise, live with their rescue dog, Sol.

Claus Pummer on stage with arms open

A few random facts

The person behind the title

1

Schreinermeister

That's German for master cabinet-maker. Claus began a carpentry apprenticeship at 16 and worked for a decade at his craft to earn this top title.

2

A most unusual job

Before his own business: he worked as an undertaker — as a carpenter's apprentice in his small German village, the coffin maker was also the undertaker.

3

True to his roots

Born in Frankfurt, Claus still cheers for Bayern Munich and the German national team when it comes to football (soccer).

Ready to book Claus for your next broadcast?

Claus can support your show with insightful, interesting information for your audience. Is there a specific aspect of health or sleep you're interested in?

p.s. Claus has a lot of influential friends in the holistic health and wellness space. If he's not the perfect fit or available, we may have another referral for you.

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